Future Funk Alliance = Future Artistic Movement = Unbreakable Entertainment
Okay, so we had to alter the name a few times but I think we finally have something that we can stick with. If you don’t already know the story behind why the name changed then I will do my best to explain it.
We originally started off with the Name Future Funk Alliance. The group was originally formed to strengthen the local dancing community. We wanted to educate and teach other genres of movement and dance.
Eventually we wanted to expand into different areas of the arts (video, photography, music, spoken word, design, etc…). We wanted to make the Future Funk Alliance a group that reaches out to all artists. Ones that were willing to share their ideas and knowledge. We want to see artists from different backgrounds collaborating.
We decided to change the name from the Future Funk Alliance to the Future Artistic Movement because we thought that it was a name that represented all artists as opposed to just dancers and musicians. Shortly after changing the name we ran into another obstacle. Apparently another group had a similar name to the Future Artistic Movement.
After discovering this we decided to go back to the drawing board. We spent many hours talking about things we wanted to accomplish and our goals as a group. One of our first decisions was to label the group as an entertainment company. Mainly for one reason, it is more marketable. What I mean by that is performances, shows, and events would be easier to market and promote labeled under an entertainment company as opposed to a crew or group name. Once we decided to make it an entertainment company we just had to find a name.
We came up with several different names before coming to a final conclusion. For inspiration I turned to someone who has never let me down, Michael Jackson. I went through a list of Michael Jackson quotes and songs to see if I could come up with anything at all. Finally I came across the album Invincible. While going through the songs on the album there was one track that stood out, Unbreakable.
Painting of Michael Jackson
I thought it was a great name and it just seemed like a perfect fit. The last year was a learning year for me and I had a lot of obstacles to overcome. To get through the struggles of life you must have an UNBREAKABLE will. Life will try to throw many obstacles in your way but it’s how you deal with these obstacles that defines who you are as a person.
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